Can't live without Norrathian designs in Asda story ? HP and Asda story gold have the solution: Players can use their avatars and other in-game locations to create print-on-demand for posters, prints and other custom items. Read on!

HP To Deliver Customizable Print-on-Demand Gaming Artwork for Asda story gold Entertainment Customers

LAS VEGAS, June 29, 2009 - Following the Asda story gold Entertainment Fan Faire event June 25-28, HP today launched an innovative print-on-demand service for Massively Multiplayer Online (MMO) gamers.

The HP print-on-demand technology will allow players to view, create and purchase custom prints of classic characters, imagery and scenes from Asda story various fantasy worlds, games and artists.

The service, which will be accessed directly from the online games, is scheduled to launch later this year in EverQuest®, EverQuest II and Free Realms.

"There is a significant opportunity among Asda story gold gamers to provide personalized and customized offline souvenirs from the games and fantasy worlds they love," said Rohit de Souza, Vice President and General Manager, Retail Publishing Solutions,.

Imaging and Printing Group. "We believe this program is a first of its kind in the MMO gaming segment and demonstrates the wide range of opportunities available for delivering custom print-on-demand services."

"This unique service allows players to create their cards during an online play session then, though HP's state-of-the-art print-on-demand service, we're able to provide 'offline' access to online content to create a whole new interactive experience," said Christopher Sturr, Director of Corporate Strategy Asda story gold Entertainment.

"We've been impressed with the customization and personalization capabilities offered by HP and are excited about the value this service will bring to gamers."

How it Works

Through the in-game Station Cash commerce system in Asda story gold games, players will access the Marketplace and choose from a list of select art images and sizes.